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Hers vs. Nutrafol for Hair 2025: How Do They Compare?

Mike Bohl, MD, MBA MPH, MS, ALM

Reviewed by Mike Bohl, MD

Written by Grace Gallagher

Published 04/24/2025

If you’re interested in fuller, thicker hair, chances are, you’ve come across Hers and Nutrafol as potential solutions. Whether you did the research yourself or social media did it for you (thanks, algorithm), you may be wondering what the deal is with Hers versus Nutrafol.

Hers Hair combines the power of science and nature, offering personalized solutions for women at every stage of life. On the Hers platform, you'll find more than just hair supplements. In addition to vitamins for hair health, treatments feature FDA-approved, prescription ingredients, like minoxidil.

Nutrafol focuses on vitamins and nutritional supplements that help promote healthy hair. If you’ve tried hair vitamins before and been disappointed with the results, you might prefer the expanded offerings at Hers.

We’ll compare Hers and Nutrafol for hair loss so you can decide what’s right for you. We’ll cover everything from getting started to subscription models, pricing, customer service, and more.

When it comes to Hers versus Nutrafol, one of the primary differences is that with Hers, you can connect with a licensed healthcare provider trained in hair health.

Signing Up for Hers

Because Hers Hair is all about personalization, you’ll start with an intake assessment to help you find the right product for your needs. Your answers will help your care team get to know you, your hair, and your hair goals.

(If you’re only interested in over-the-counter (OTC) products, like shampoo, you can skip the intro quiz, but it is recommended.)

You’ll be asked about your hair type, styling routine, symptoms, and more. A “Why We Ask” section provides context for less straightforward questions, like how often you feel stressed or what your diet looks like.

After completing the form, you’ll create an account and see your recommended treatments.

One of the nice things about Hers is that you’ll see your recommended treatment plus the potential monthly cost before a healthcare provider reviews your selection. This means there are no surprises when it comes time to pay.

You’ll input your credit card information before the medical consultation but won’t be charged until you place your order.

Signing Up for Nutrafol

Because Nutrafol doesn’t offer prescription-strength solutions, you can navigate their website like normal, adding products to your cart without taking a quiz or filling out an intake form.

But if you need a little help getting started, you can take a hair wellness quiz that asks questions about your hair goals (thicker hair, shine, growth, strength, or texture), when you first noticed symptoms, and what you’ve used in the past.

Because Nutrafol doesn’t have prescription products, your quiz is informational only and won’t be reviewed by a physician.

Nutrafol products are drug-free, so the brand doesn’t offer prescription products. Put differently, every Nutrafol product is non-prescription, meaning you can buy them without meeting with a medical provider. And the brand is sold in some stores, including Sephora.

Nutrafol products aren’t FDA-approved, which is standard for dietary supplements — but the products are manufactured in an FDA-certified facility. The brand’s website says its products aren’t intended to diagnose, treat, cure, or prevent any disease.

However, even though you don’t need a prescription, you may still have the option to talk with a naturopathic doctor, which we’ll cover shortly.

Meanwhile, Hers offers access to a mix of prescription, OTC, and other non-prescription products. The platform also has providers in all 50 states, plus Washington, D.C.

This is important because, generally, you have to be prescribed by a healthcare provider who’s licensed in the state where you live, making Hers hair products accessible anywhere in the U.S.

While the two brands are often compared, there are actually no overlaps when it comes to Hers versus Nutrafol products.

We’ll go over the hair products offered by each one, with an asterisk (*) indicating a prescription product.

Hers Hair Products

Hers hair products for women include:

  • Topical minoxidil

  • Oral minoxidil*

  • Latisse®*

  • Biotin gummies

  • Various shampoos and conditioners

  • Hair Blends*

Keep scrolling for more details.

Topical Minoxidil

Minoxidil, the active ingredient in Rogaine®, is available as a liquid solution or foam. The topical treatment is a vasodilator that helps stimulate blood flow to the hair follicles. It may also extend the growth phase of the hair growth cycle.

Hers offers:

This topical treatment is FDA-approved for addressing male and female pattern hair loss (androgenetic alopecia). Minoxidil side effects are usually pretty minimal.

Oral Minoxidil*

Oral minoxidil isn’t FDA-approved specifically for female pattern hair loss. However, a telehealth provider can prescribe it off-label for different types of hair loss.

This option can be good for those who find it hard to keep up with daily topical minoxidil application (the foam is applied once daily, and the solution is designed to be used twice a day).

Oral minoxidil options through Hers:

Latisse*

We offer access to Latisse (bimatoprost ophthalmic solution), a treatment that can help grow thicker, fuller eyelashes. You’ll need a prescription for this product.

Biotin Gummies

In addition to biotin (vitamin B7), our biotin gummies for women contain other active ingredients to support hair health, like vitamins D, B12, B6, and folic acid.

Signature Shampoo and Conditioner

Hers signature shampoo and conditioner are designed to help control shedding, moisturize, and strengthen as they cleanse. They’re made with key ingredients like biotin and pumpkin seed oil.

The shampoo and conditioner can be purchased together or separately (which is helpful for people who go through shampoo and conditioner at different paces).

Volumizing Shampoo and Conditioner

This duo contains Biovolume 128, a complex derived from linden buds (and other ingredients) that helps to boost hair volume. Our volumizing shampoo and conditioner can be bought together or separately.

Hair Blends

Hers Hair Blends are products that combine a custom mix of ingredients designed to work together to support hair health while reducing breakage and shedding.

Examples include:

Our hair growth spray contains the active ingredient finasteride, which is widely used as a treatment for male pattern baldness because it reduces the amount of dihydrotestosterone (DHT) in the body. DHT is a male sex hormone, but it’s also present in women.

That said, finasteride is typically only available for postmenopausal women, as it has the potential to cause congenital abnormalities in male fetuses, so is not recommended for use in women of reproductive age.

Finasteride is generally not an effective treatment for other types of hair thinning or loss that aren’t related to hormonal changes, like telogen effluvium (stress-induced hair loss) or nutritional deficiencies.

You can explore Hers reviews for hair loss to see what women are saying about the treatments.

Nutrafol Women’s Offerings

Nutrafol products are designed to address the root causes of hair loss.

Women’s Nutraceutical Supplement

The word “nutraceutical” is a cross between the words “nutrition” and “pharmaceutical”. A dose of Nutrafol Nutraceutical is four large pills taken once daily.

Each nutraceutical offering (essentially, a hair-growth supplement) from Nutrafol contains slightly different ingredients. But generally, they contain:

  • Vitamins A, C, D, and E

  • Zinc

  • Selenium

  • Synergen Complex® (a patented blend of saw palmetto, marine collagen, ashwagandha, curcumin, and other ingredients)

  • Nutrafol Blend®, a blend of ingredients, including horsetail extract and keratin

The following Nutraceutical formulations are available for women:

  • Women’s Nutraceutical. This product is designed for women ages 18 to 44.

  • Women’s Vegan Nutraceutical. This one is made without marine collagen.

  • Women’s Balance Nutraceutical. This product is formulated for women 45 and up.

  • Women’s Postpartum Nutraceutical. This formulation is made for women experiencing postpartum hair loss. It contains additional ingredients, like folate, to support this phase of life and omits ingredients that may not be safe for breastfeeding, like ashwagandha.

Hair Wellness Booster Add-Ons

Wellness booster add-ons are additional supplements or topical products that can be purchased alongside a Nutraceutical. These include:

  • Hairbiotic

  • Collagen Infusion

  • Hormone Support

  • De-Stress adaptogen

  • Toxin Cleanse

  • B-Energized

Note that these can’t be purchased as standalone products.

Nutrafol Hair Care

Nutrafol hair care products for women include shampoo, conditioner, a scalp mask, and a scalp essence.

By nature of being FDA-approved, minoxidil and finasteride (which you can get from Hers) have robust studies backing their efficacy. You can learn more about them in our guides to finasteride for hair loss and minoxidil for women.

There’s not much data backing Nutrafol’s efficacy. But a small 2019 clinical trial found that women with self-perceived thinning hair taking Nutrafol Women Hair Growth Nutraceutical had increases in hair counts at 90 and 180 days compared to the placebo group.

Other Products: Nutrafol vs. Hers

Hers also offers access to products in other categories, including skin care, weight loss, sexual health, and mental health. This can be beneficial if you end up getting multiple prescriptions across different categories and like to keep everything in one place.

Nutrafol only offers hair products.

Pricing is another way Hers and Nutrafol differ pretty dramatically. Put simply, Nutrafol products are more expensive than Hers hair products.

Generally, prescription hair products on the Hers platform cost around $15 to $39 a month. Oral minoxidil starts at $29 a month, while minoxidil foam and solution start at $15 a month. Prices may vary based on subscription lengths.

Our shampoo and conditioner cost $17 when bought once, but they’re a few dollars cheaper as part of a subscription plan.

Making a one-time purchase of Nutrafol Nutraceuticals will cost $88 for a month’s supply. If you opt for a monthly subscription (we’ll cover the details in a bit), the price of Nutraceuticals is $79 a month — not including any potential add-ons or hair care products.

Nutrafol scalp care products range from $44 (for one bottle of shampoo or conditioner) to $59 for the scalp essence. Choosing add-on products adds $20 to your monthly cost, except for their collagen powder, which is $35 monthly.

You can sign up for a “myNutrafol” account, a rewards program that offers discounts or free gifts after you spend a certain amount.

Nutrafol offers free shipping on subscription orders, but the website indicates that one-time purchases incur a $6.95 shipping cost.

Through Hers, prescription products ship free, while over-the-counter products have a $5 shipping fee. However, if you buy an OTC product on a subscription plan, you only pay for shipping once, even though a new product ships monthly.

Hers ships within the United States, and some similar products are available in the United Kingdom (using the U.K. website). The Nutrafol website indicates the company ships to a “limited group of international countries,” though the exact countries aren’t named.

Most hair loss treatments are designed to be used consistently over a period of time, so a subscription model makes sense.

We offer two, four, or six-month subscriptions on most products. Longer subscriptions can save you money.

If you’re interested in trying several Hers products but don’t want to commit long-term, consider the Complete Hair Kit. A one-time $55 purchase includes minoxidil solution, biotin gummies, and our signature shampoo and conditioner.

Nutrafol offers the option to subscribe for one, three, or six months. If you choose three or six months, you’ll receive your products in bulk at one time (every three or six months) and pay for them upfront. A monthly subscription sends you a new product each month.

If you opt for a subscription with Nutrafol, you’ll have the option to get a reusable jar with your first order and then receive refills in small pouches made of recycled plastic (though the pouches themselves aren’t further recyclable). The jar is glass and quite heavy.

Hers products ship in new packaging each month.

Both brands allow you to pause or cancel your subscription before your next billing date.

Hers offers unlimited messaging with a healthcare provider and private check-ins with any subscription. Communication is asynchronous, meaning you can message a provider with any questions as often as you’d like (we get it — some people have lots of questions, and we love that). You can expect to hear back within 24 hours, though it’s often sooner.

Nutrafol subscribers receive free one-on-one consultations with naturopathic doctors. There’s also the option to buy a GrowthPlan+ ($299 a month), giving you products and unlimited provider access. The Nutrafol website says, “Our doctors and hair health experts will be available to answer your questions and help you track your progress throughout your entire journey with us.”

Nutrafol GrowthPlan+ subscribers can also text questions to a Nutrafol naturopathic doctor and expect a response within one to two business days. Regular subscribers can message customer support or set up a twenty-minute phone consult with a provider (there’s no option to message a doctor directly with a quick question). Doctor support isn’t available to non-subscribers.

Both Hers and Nutrafol offer excellent customer service. Hers gives you the option to call, email, or message support (via the app, which is highly recommended for users).

Nutrafol has an email address, customer support chat (Monday through Friday, 9 a.m. to 9 p.m. ET), and a number you can call or text. Nutrafol doesn’t have an app at this time.

Nutrafol has a line of supplements to support hair growth in men. Hers has a partner brand, Hims, with products designed specifically to slow hair shedding, increase hair density, and support overall hair health for men. Like Hers, Hims offers access to several forms of minoxidil, finasteride, and more.

Wondering about hair growth products like Hers versus Nutrafol but need the TL;DR? We got you.

Here’s what it comes down to:

  • Hers offers access to a mix of prescription, over-the-counter, and other non-prescription products, while Nutrafol’s line is drug-free and uses natural ingredients. This makes Hers more suitable for women who want or need hair loss medical treatments like minoxidil or finasteride, while Nutrafol focuses on a natural approach.

  • Nutrafol’s products are more expensive than Hers treatments, with prices starting around $79 per month for Nutrafol and $35 for prescription products from Hers. Both brands offer subscription models that provide slight savings on recurring orders.

  • Hers includes telehealth support with unlimited provider messaging, allowing women to get advice from licensed medical professionals. Nutrafol offers consultations with naturopathic doctors but doesn’t offer messaging unless you pay for the GrowthPlan+.

  • You don’t have to take our word for it. You can check out Hers hair regrowth treatment reviews to see what people are saying.

Thanks to telehealth platforms, you don’t have to find the time to meet with a healthcare provider or dermatologist in person to get a hair loss treatment.

Interested in learning more about Hers options for slowing thinning hair or even reversing hair loss? We’ll connect you with a healthcare professional specializing in dermatology and scalp health through a quick online consultation. They’ll assess your hair loss and help you decide the best treatment plan to get on the path to healthy hair.

5 Sources

  1. Ablon, G., & Kogan, S. (2018). A Six-Month, Randomized, Double-Blind, Placebo-Controlled Study Evaluating the Safety and Efficacy of a Nutraceutical Supplement for Promoting Hair Growth in Women With Self-Perceived Thinning Hair. https://jddonline.com/articles/a-six-month-randomized-double-blind-placebo-controlled-study-evaluating-the-safety-and-efficacy-of-a-S1545961618P0558X/
  2. Nutrafol. Hair growth products and scalp support. https://nutrafol.com/products/
  3. Nutrafol. myNutrafol. https://nutrafol.com/mynutrafol/
  4. Patel P, et al. (2023). Minoxidil. https://www.ncbi.nlm.nih.gov/books/NBK482378/
  5. Zito PM, et al. (2024). Finasteride. https://www.ncbi.nlm.nih.gov/books/NBK513329/
Editorial Standards

Hims & Hers has strict sourcing guidelines to ensure our content is accurate and current. We rely on peer-reviewed studies, academic research institutions, and medical associations. We strive to use primary sources and refrain from using tertiary references. See a mistake? Let us know at [email protected]!

This article is for informational purposes only and does not constitute medical advice. The information contained herein is not a substitute for and should never be relied upon for professional medical advice. Always talk to your doctor about the risks and benefits of any treatment. Learn more about our editorial standards here.

Mike Bohl, MD

Education

Training

Medical License

  • New York, 2019

Certificates & Certifications

Affiliations & Memberships

Specialties & Areas of Focus

  • General Practice

Previous Work Experience

  • Medical Expert Board Member - Eat This, Not That!, 2021–

  • Director Scientific & Medical Content - Stealth Biotech PBC, 2023–2024

  • Director, Medical Content & Education - Ro, 2021–2023

  • Associate Director, Medical Content & Education - Ro, 2020–2021

  • Senior Medical Writer - Ro, 2019–2020

  • Medical Editor/Writer - Sharecare, 2017–2020

  • Medical Student Producer - The Dr. Oz Show, 2015–2016

  • Research Affiliate - University Hospitals of Cleveland, 2013–2014

Publications & Research

Media Mentions & Features

  • Dr. Bohl’s medical expertise is regularly featured in consumer health media:

    • Eat This, Not That!: Contributor and Medical Expert Board Member on nutrition and wellness topics

    • The Dr. Oz Show: Behind-the-scenes contributor to Emmy Award-winning health segments

    • Sharecare: Public-facing health writer, simplifying complex medical issues for millions of readers

Why I Practice Medicine

  • Dr. Bohl developed a passion for medical content while working at The Dr. Oz Show. He realized that, through the media, he could bring important health information to the lives of many more people than he would be able to working in a doctor’s office.

Hobbies & Interests

  • Biking, resistance training, sailing, scuba diving, skiing, tennis, and traveling

Read more

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