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Get thicker, fuller hair with dermatologist developed treatments
Briogeo’s Destined for Density™ is a collection of non-pharmaceutical hair care products designed to support scalp health and hair density.
But how well does it actually work? And is it worth your money if you’re experiencing hair loss or thinning?
To see how it stacks up to other hair loss treatments, we’ve dug into the ingredients, pros, and cons of Briogeo’s Destined for Density line. We also sought insight from Dr. Knox Beasley, MD, board-certified dermatologist and medical advisor at Hers.
Below, we’ll break down what the research says about this line of haircare and how this line compares to proven treatments like minoxidil and finasteride.
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Briogeo is a “clean” beauty brand best known for its Scalp Revival line and other scalp-focused products, so it’s no surprise they expanded into hair density solutions. All Briogeo products are cruelty-free and made without harsh sulfates or silicones.
The Destined for Density line is marketed as a natural way to boost hair fullness and improve the way hair feels.
Unlike prescription treatments that work on hormones, these products use a blend of ingredients that claim to support scalp health and give hair the appearance of more density over time.
The line includes:
Caffeine + Biotin Peptide Density Serum. This is the hero product, designed for daily scalp application.
Shampoo & Conditioner. This combo is made to gently cleanse while delivering the same “density-boosting” ingredient blend.
Hair Supplement. This is an oral option with vitamins and minerals tied to hair health.
The star of the show is the serum, which packs ingredients like caffeine, biotin, copper peptides, zinc, niacinamide, and coenzyme Q10 (CoQ10).
According to Briogeo, these ingredients work together to stimulate scalp circulation, reduce oxidative stress, and support keratin production, theoretically helping your hair look and feel thicker.
Overall, the Destined for Density line is positioned as a non-pharmaceutical, everyday hair routine to help protect it against thinning or breakage.
Brigeo’s Destined for Density line takes a multi-angle approach to healthy hair: feed the scalp, strengthen the strands, and support hair from within.
This differs from treatments designed to regrow hair; instead it focuses on optimizing the scalp environment so that the hair that grows looks better over time.
Here’s how the key ingredients in their product line are supposed to work:
Caffeine. Believed to stimulate blood flow in the scalp, potentially by inhibiting phosphodiesterase and 5-alpha-reductase.
Biotin. This B vitamin is tied to keratin production, which may support stronger hair shafts (particularly if you don’t eat enough biotin).
Copper peptides. Thought to help with scalp circulation and reduce inflammation around follicles.
Zinc & niacinamide. Antioxidant and anti-inflammatory roles that may help reduce oxidative stress, a factor that can damage follicles.
CoQ10. Supports cellular energy production and has antioxidant effects, potentially protecting follicle health.
When these ingredients are used consistently, they’re intended to work together to improve the look and feel of hair density.
Compared to the serum, the Briogeo Destined for Density peptide shampoo and conditioner provide a lighter dose of the same blend, while the supplement covers nutritional support.
Keep in mind that, as with many “natural” hair solutions, expectations from using Briogeo should be taken with a grain of salt, and results won’t be immediate.
It’s more realistic to expect progress over several months of consistent daily use (and for any progress to fade if you stop using it).
Below, you’ll find reviews of Briogeo products from Dr. Beasley.
Type of Product: Shampoo
Key Ingredients: Caffeine and biotin
Cost: $32 for an 8-ounce supply
Purpose: A lightweight, density-boosting shampoo that encourages nutrient-rich microcirculation to the scalp and roots for fuller, healthier-looking hair.
“This shampoo may help with fuller-looking hair strands, but it would not help with hair growth,” says Dr. Knox. “Also, while topical caffeine has some evidence it can help with scalp circulation, it may not be in contact with the scalp long enough in a shampoo to have a significant impact.”
Efficacy: ★★
Side Effects: ★★★★
Ease of Use: ★★★★★
Type of Product: Shampoo
Key Ingredients: Caffeine and biotin
Cost: $32 for an 8-ounce supply
Purpose: A lightweight, density-boosting conditioner that encourages nutrient-rich microcirculation to the scalp and roots for fuller, healthier-looking hair.
“This is a lightweight, volumizing conditioner, however some ingredients may be irritating to sensitive scalps, and it is unlikely to help with hair growth,” Dr. Knox says.
Efficacy: ★★★
Side Effects: ★★★★
Ease of Use: ★★★★★
Type of Product: Serum
Key Ingredients: Caffeine and biotin
Cost: $57 for 1.5-fluid ounce supply
Purpose: A concentrated, lightweight hair serum clinically proven to increase hair density by up to 3X in 16 weeks.
“There is very limited evidence that this would have a significant impact on hair growth,” cautions Dr. Knox. He continues, “For those with sensitive skin this could potentially cause skin irritation, so I would start slowly for those wanting to try it.”
Efficacy: ★
Side Effects: ★★★★
Ease of Use: ★★★★
Type of Product: Dietary supplement
Key Ingredients: Vitamins C, E, B vitamins, zinc, copper, omegas 3, 6, and 9, ahiflower seed oil, DHA, sodium hyaluronate, silica
Cost: Sold as part of a 4-part bundle for $138
Purpose: Claims to be part of an integrated hair care system that works to promote hair density for thicker, fuller-looking hair in as little as 16 weeks.
“The supplements included in this bundle mainly contain biotin,” says Dr. Knox. If you don’t have a biotin deficiency, which most people do not have, then the supplement is unlikely to have an impact on your hair.”
Efficacy: ★ (unless you have a true biotin deficiency)
Side Effects: ★★★★
Ease of Use: ★★★★★
Here are a few pros and cons for Briogeo.
Pros:
They offer a variety of products, including a lightweight shampoo and conditioner, serum, and a dietary supplement, depending on your goals and preferences.
Because the formulas include hydrating ingredients, they may also benefit people with dry hair in addition to offering volume for mild thinning. The product line is designed for all hair types.
There appear to be many positive customer Briogeo Destined for Density shampoo reviews regarding ease of use, smell, and results.
Cons:
There is limited scientific evidence behind the efficacy of ingredients in Briogeo for hair health.
While the products may help improve hair appearance for some, they do not address the underlying cause(s) of hair loss or thinning.
The ingredients are not FDA-approved hair loss treatments, and the caffeine in these products may cause irritation in people with sensitive skin.
Below, we’ll answer some commonly asked questions about Briogeo products.
Briogeo’s Destined for Density line features ingredients like caffeine, biotin, copper peptides, zinc, niacinamide, and CoQ10.
These are marketed to support scalp circulation, reduce oxidative stress, and strengthen hair strands, but they aren’t FDA-approved treatments for hair loss.
This line is best suited for people with mild thinning, breakage, or early signs of density loss who want a more natural, non-pharmaceutical approach. It’s not designed for people with significant hair loss, scarring alopecia, or hormone-driven baldness.
Yes. Briogeo products can generally be used alongside FDA-approved options like topical minoxidil, and, in fact, may work best as a supportive add on. Just keep in mind that it’s not a replacement for medical therapies if your hair loss is progressing.
If you’re trying to figure out the best approach for your hair needs, it’s always best to speak with your dermatology provider.
Not exactly. While both products are aimed at people worried about thinning hair, they work in very different ways.
Rogaine® (minoxidil) is an FDA-approved topical treatment clinically proven to stimulate hair follicles and promote regrowth in certain types of hair loss, especially androgenetic alopecia (male or female pattern baldness).
Briogeo’s Destined for Density products rely on ingredients like caffeine, biotin, and peptides to support scalp health and hair strength. These may improve the appearance of density, but the evidence is limited, and the brand’s studies are small and not independently verified.
In other words: If you’re experiencing early thinning or breakage, Briogeo may be a supportive routine. But if your goal is to actually regrow hair or slow down male pattern hair loss, minoxidil remains the gold standard.
Briogeo products range in price from $32 to $57 for individual products, or $138 for a 4-piece hair treatment bundle that includes their dietary supplement.
Whether Briogeo products work is somewhat subjective, depending on what results you’re hoping to achieve. Using the products consistently as directed might help improve hair appearance for some, but the actual evidence is limited.
Those with fine hair might notice more visible changes in fullness compared to women with thicker strands, since lightweight formulas can add body and volume.
The brand has invested in conducting small studies showing increases in hair density, but these aren’t independently verified. Furthermore, Briogeo products are not FDA-approved and have not been clinically proven to regrow hair.
Briogeo’s Destined for Density line is generally considered safe, since it uses cosmetic and nutritional ingredients rather than prescription drugs.
Still, as with anything, there is a risk of side effects. Like many topical products, if you’re not washing your hair regularly, there’s a chance of product buildup on the scalp, which could cause irritation for some sensitive users.
Some users also notice increased shedding in the first few weeks. This can be part of the natural hair growth cycle, but it may also mean your scalp isn’t tolerating the formula well. Paying attention to how any product is impacting your scalp and hair is important.
If you’re not sure about Briogeo and want to explore other options, there are treatments and supportive everyday habits that can be helpful.
Our shampoo & conditioner pack is designed to optimize the hair you have. The products contain Biovolume 128™, an ingredient formulated to boost volume. Not only do they smell great, but they’re also paraben-free, sulfate-free, silicone-free, phthalate-free, cruelty-free, and vegan.
Minoxidil is a topical treatment clinically proven to help regrow hair and slow down thinning. It works by improving blood flow to the scalp and stimulating dormant follicles to re-enter the growth phase.
It is FDA-approved with decades of research backing its effectiveness. Note that it does require consistent use to achieve and maintain results.
Finasteride is an oral prescription medication that works by lowering levels of DHT, the hormone most responsible for female pattern hair loss.
The FDA has not approved finasteride for use in women, but it might still be prescribed off-label for female pattern baldness.
By addressing the root cause of thinning, finasteride can slow progression and even help regrow hair.
For women with advanced hair loss, surgical options like follicular unit extraction (FUE) or follicular unit transplantation (FUT) can provide permanent results.
In LLLT, devices like laser combs or caps use light therapy to stimulate hair follicles. Evidence is mixed, but some studies suggest modest benefits when used consistently.
This is a medical treatment where your own plasma is injected into the scalp to encourage follicle activity. It’s still under study, but becoming more popular as a non-drug option.
Stress management, adequate sleep, and a nutrient-rich diet can support overall hair health, though even the healthiest habits can’t reverse genetic baldness.
Briogeo’s Destined for Density line may help improve scalp health and give hair a fuller appearance, especially if you’re only noticing mild thinning or breakage. But it’s not a substitute for proven, FDA-approved treatments when it comes to actually slowing or reversing hair loss.
Here’s what to remember:
Briogeo products are formulated with ingredients like caffeine, biotin, and peptides that are said to support scalp circulation and hair strength, but the evidence is limited.
Best results, if any, are modest and require daily, long-term use and ongoing adherence to maintain.
For women dealing with female pattern baldness, hair loss medications like minoxidil remain the most effective options, but there are also other treatments and habits to consider.
If you’re looking for treatments backed by real science, check out how Hers can help with solutions, delivered right to your door with guidance from licensed healthcare providers.
Hims & Hers has strict sourcing guidelines to ensure our content is accurate and current. We rely on peer-reviewed studies, academic research institutions, and medical associations. We strive to use primary sources and refrain from using tertiary references. See a mistake? Let us know at [email protected]!
This article is for informational purposes only and does not constitute medical advice. The information contained herein is not a substitute for and should never be relied upon for professional medical advice. Always talk to your doctor about the risks and benefits of any treatment. Learn more about our editorial standards here.
Bachelor of Arts, Biology, Economics, and Chemistry - University of Pennsylvania | College of Arts and Sciences, 2009
Doctor of Medicine - Icahn School of Medicine at Mount Sinai, 2014
Internship, Internal Medicine | Massachusetts General Hospital, 2015
Residency, Dermatology | Yale New Haven Hospital, 2018
Connecticut, 2015
Acne, hair loss, telemedicine, medical dermatology
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Instructor - Department of Dermatology | Yale School of Medicine, 2018
Physician - VA Connecticut Healthcare System, 2018–
Assistant Professor - Department of Dermatology | Yale School of Medicine, 2019–
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I love practicing medicine because it allows me to blend science, empathy, and problem-solving to improve my patients’ lives in tangible, visible ways. It’s so rewarding when patients feel seen, understood, and confident in their skin.
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