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Get thicker, fuller hair with dermatologist developed treatments
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Hair loss is one of the most common beauty and health frustrations, whether it’s excess shedding in the shower, thinning around the hairline, or an overall loss of volume.
That’s why new products in this space often grab attention, especially if they are convenient, simple, and promise a science-forward approach to regrowth.
OMI Hair Nutrition, also known as OMI Hair Growth Peptides, is marketed as a next-generation supplement that targets hair loss at the follicle level.
But does it live up to the hype? With the help of board-certified dermatologist and medical advisor at Hers, Dr. Knox Beasley, MD, we examine the evidence, ingredients, and results of this supplement so you don’t have to rely on marketing alone.
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OMI Hair Nutrition is a supplement from the brand Omi WellBeauty that claims to support fuller, healthier hair by targeting what’s happening right at the follicle.
Unlike standard biotin-based hair vitamins, it features a patented intermediate filament peptide (IFP Hair Growth Peptides) derived from keratin, alongside several vitamins and minerals.
The company claims this formula helps anchor hair follicles, strengthen hair strands, and extend the natural growth phase (anagen phase) of hair.
The standout ingredient in OMI is the Intermediate Filament Peptide (IFP), which the brand says works directly on keratin networks in the follicle.
Which brings us to the question: What is an intermediate filament peptide?
Intermediate filaments are one of the three main structural systems that make up the cell’s cytoskeleton (the internal “scaffolding” that gives cells shape and strength). In hair follicles, intermediate filaments are made mostly of keratin proteins — the same proteins that build hair strands.
An IFP is a short fragment of protein derived from keratin or designed to mimic keratin’s building blocks. The idea is that by supplying these peptides, you can help support the structure of keratin networks in hair follicles.
In OMI Hair Nutrition products, the IFP Hair Growth Peptide is marketed as a patented compound made in New Zealand that may:
Strengthen the anchoring of hair follicles in the scalp.
Support keratin organization inside the follicle, making hair strands more resilient.
Potentially extend the hair’s growth phase.
While it sounds promising, it’s important to note that the research behind IFP and hair growth is limited, and there’s a lack of large, independent studies to back up the claims.
Additionally, the formula includes several micronutrients linked to hair health:
Biotin. Also known as vitamin B7, biotin helps produce keratin, a key structural protein in hair and nails.
Niacinamide (vitamin B3). This B vitamin supports scalp circulation and skin barrier health.
Pyridoxine (vitamin B6) and pantothenic acid (vitamin B5). These B vitamins aid in energy metabolism and stress resistance, which may indirectly support follicles. Pyridoxine may also act as a 5-alpha reductase inhibitor, which could be beneficial for those with hair loss.
Zinc and copper. These trace minerals are important for hair growth enzymes and keratin production.
According to Omi WellBeauty, the focus is on the follicles. The brand states, “Though easily damaged over time, our bodies are able to restore their natural structure — we just need a little help,” and positions IFP as the key to unlocking your hair’s potential.
The claim is that the IFP peptides interact with the follicle’s keratin scaffolding to improve strength and anchoring.
The brand cites several clinical trials, suggesting less shedding, stronger hair, and improved luster in participants.
However, these trials are relatively small in size. At this point, there’s limited data confirming the effectiveness of the formulation.
Does OMI Hair Nutrition work? Well, consumer reviews are mixed. Here’s what we found online:
Some users report noticeable reductions in shedding, stronger nails, and even lash growth after three to six months of consistent use.
Others say they experienced no significant results, or reportedly experienced an upset stomach after taking the supplement.
Because hair loss can be caused by many different factors, ranging from genetics to stress to hormonal changes, no supplement will work for everyone.
Below, you’ll find reviews of OMI Hair Nutrition products from Dr. Beasley.
Type of Product: Dietary supplement (gummy)
Key Ingredients: Intermediate Filament Peptides (IFP), biotin, B vitamins
Cost: $79 + $5.95 shipping for a 15-day supply; other subscription options available
Purpose: Claims to support healthy hair growth and strength, help reduce hair loss, and improve shine and brightness
“This has biotin, B vitamins, and zinc in its blend,” which may benefit people experiencing hair loss due to a diagnosed deficiency in those nutrients, says Dr. Beasley. “However, it’s uncommon to have a deficiency in any of these. The other ingredients have minimal evidence that they would have a significant impact on hair growth.”
Efficacy: ★★
Side Effects: ★★★★
Ease of Use: ★★★★★
Type of Product: Dietary supplement (capsule)
Key Ingredients: Intermediate Filament Peptides (IFP), biotin, B vitamins
Cost: $79 + $5.95 shipping for a 15-day supply; other subscription options available
Purpose: Claims to support healthy hair growth, improve follicle health to extend the hair growth cycle, and reduce hair loss and breakage
“This is similar to the gummies in that it contains biotin along with several vitamins and minerals,” Dr. Beasley says. “A deficiency in these would be uncommon, though, and there is a lack of evidence that the other ingredients would have a significant impact on hair growth.”
Efficacy: ★★
Side Effects: ★★★★
Ease of Use: ★★★★★
Here are a few pros and cons of using OMI Hair Vitamins.
Pros:
It contains patented intermediate filament peptides that purportedly target follicle scaffolding, a novel approach not found in typical hair supplements.
It provides biotin, B vitamins, zinc, and copper, which are micronutrients that may help support keratin production and overall hair strength.
It only requires taking two capsules or gummies per day.
Cons:
Most people are not deficient in the nutrients included in these formulations.
Other ingredients have minimal evidence that they would help with hair growth.
They are priced above many over-the-counter multivitamins or hair-support supplements, which may offer similar benefits for less.
OMI Hair Nutrition products are generally low-risk for side effects for most healthy people, but all supplements come with some potential for issues.
The more likely potential side effects of OMI products include:
Gastrointestinal discomfort (nausea, bloating, diarrhea)
Skin flushing or irritation (from niacinamide)
Zinc and copper imbalance if combined with other high-dose supplements containing these micronutrients
Those who might benefit the most from OMI Hair Nutrition products include women with mild to moderate shedding or thinning who want to try a nutraceutical option.
These products aren’t ideal for women with sudden, patchy, or severe hair loss, which necessitates a medical evaluation.
And especially if your hair loss is linked to conditions like thyroid imbalance, anemia, or hormonal changes, treating the root cause will be more effective than relying on supplements alone.
If you’re not sure about OMI Hair Nutrition, there are plenty of other options to consider, depending on your wellness needs, budget, and the root cause of your hair concerns.
Some are backed by stronger clinical evidence, while others focus more on overall nutritional support.
If you’re looking for a simpler, more affordable starting point, Hers Biotin Gummy Multivitamins provide a blend of essential nutrients like biotin, vitamin D, and other micronutrients that may help support healthy hair growth.
Unlike more experimental peptide-based products, multivitamins target potential nutrient gaps that can contribute to hair shedding and brittle strands. They’re also generally well-tolerated and fit easily into a daily routine.
While not a “quick fix” for more advanced hair loss, consistent use can help support stronger, shinier hair from the inside out.
Topical minoxidil remains the gold standard FDA-approved treatment for hair regrowth. Available over the counter in both foam and liquid formulas, it works by widening blood vessels around hair follicles and stimulating them back into the growth phase.
Clinical studies show it can improve density and slow shedding when used consistently over several months. The main drawback is that results only last with continued use. If you stop applying minoxidil, regrowth often reverses.
For many, though, it’s a reliable option to add to their haircare routine, with decades of safety data behind it.
Finasteride is a medication that reduces dihydrotestosterone (DHT), the hormone strongly linked to male-pattern hair loss. By lowering DHT levels, it helps protect hair follicles from shrinking and promotes thicker, longer-lasting growth.
While not FDA-approved for women, some providers may prescribe it “off-label” in certain cases of female hair loss.
Like minoxidil, it’s most effective with long-term, consistent use. It does come with potential side effects, so medical guidance is essential before starting.
No matter what supplement or medication you try, lifestyle choices play a huge role in hair health. A nutrient-rich diet with adequate protein, iron, and vitamin D supports follicle strength.
Stress management is also crucial, as high cortisol levels can trigger shedding. Quality sleep also allows the body to repair and regulate hormones that affect hair growth.
Finally, treating underlying conditions, like thyroid imbalance or anemia, can make a significant difference in restoring fuller hair. Think of lifestyle as the foundation on which any other treatment can build.
Overall, our OMI WellBeauty hair review suggests that this product is a promising but still experimental supplement that may reduce shedding and support healthier-looking hair for some users. More independent research is needed to confirm its safety and long-term effectiveness.
Here are the highlights:
OMI includes unique keratin-derived peptides plus common hair-supportive nutrients.
Early studies on various ingredients in the formulation are positive, but more research is needed.
FDA-approved options like minoxidil may be more reliable choices.
If you’re interested in supporting healthier hair growth, consider speaking with a healthcare professional who can recommend expert-backed treatments.
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