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Today, Hims & Hers, the leading health and wellness platform, launched The Shape of America, an in-depth look into how Americans feel that weight loss is redefining our bodies, culture, economy, and more. The report leverages data from a nationally representative survey of Americans, along with insights from our own Hims & Hers experts, uncovering behaviors, trends, and realities about weight loss in America, which you can read more about here.
We’re constantly finding more ways to elevate the standard of health and wellness Americans deserve. As we look ahead to shape this future, we’re seeing how science, technology, and telehealth are coming together to create bespoke solutions for the growing number of Americans who know that one size doesn’t fit all when it comes to health, both figuratively and literally.
Hyper-personalization is the top trend that will shape the future of health and wellness.
When we surveyed Americans on which weight loss methods they haven’t tried, but would be most willing to, personalized solutions topped their most-wanted list. Custom options like a dedicated nutritionist or personal trainer are more resonant than generic offerings such as workout programs and diet trends, with 77% of Americans interested in trying a weight loss method they haven’t tried yet. Personalized nutrition and fitness tops the list of what they’re most interested in.
Accessibility and affordability
top Americans’ list on what they look for in a weight loss program. This is where telehealth companies are stepping in to support the personal weight loss and wellness space.
Among younger generations—particularly college students who may no longer be living near their primary physician—telehealth is already becoming the norm and will undoubtedly continue to shape the future of health and wellness. 71% of college students report using a telehealth service, as compared to 54% of the general population; and 66% have gotten a prescription for their mental health from a telehealth company compared to 55% of the general population.
Health and wellness is personal. As Americans look for ways to manage their wellness, they want solutions that are designed for them, as individuals. Here are five trends in customized wellness to watch out for.
Hormone Hacking
Working with the natural estrogen, progesterone and testosterone cycles of the body is the next big biohack in women's health. As women's health focuses more on how decreasing estrogen impacts women’s healthspans, best practices and ‘hormone hacks’ are emerging. By adapting their daily lives to hormonal fluctuations, women are optimizing everything from when to exercise, how to adjust their diet, and how to maintain their lifestyle.
AI-Enabled Wearables
Minimalist wearables are an evolution of fitness watches and include sensors that track vital statistics like heart rate, blood oxygen level, sleep, and movement.
Body Composition Testing
Body composition tests are the new BMI scores and are already becoming popular at gyms and health centers as a way to get more accurate, and personalized, data on people’s weight and physical fitness. Also mainstreaming are “gym clinics,” or a trend towards fitness facilities that are doubling down on preventative health and upselling memberships with personalized medical and nutritional programs.
Climate Adaptive Health
Personalized fitness will not only adapt to individuals’ unique body composition and weight loss and wellness needs, but also to the changing planet in which they live. This means finding health solutions that are climate-resilient and environmentally-friendly. From more meat substitutes to sourcing wellness remedies from ‘astrobiology’ and extremophiles—organisms that thrive in the harshest conditions—expect to see health and wellness pivot towards preparing for a harsher climate, more limited resources, and practices in sync with a more sustainably-minded generation.
Next Gen DIY Preventative Health
Gen Z’s approach to wellness is, like all things Gen Z, distinctly their own. One part sobriety, one part social media health hacks, Gen Z is concocting their own personalized formula for preventative health care. Young Gen Zs, in particular, have begun to view vaping as childish, alcohol as outdated (and expensive), and ‘California sober’ as just an excuse for older generations’ to get high. Beyond ditching substances, Zs are whipping up nutritional concoctions and wellness home remedies with the help of TikTok. Gen Z’s early actions will likely set the stage for not just longer lifespans, but longer healthspans than previous generations.
At Hims & Hers our weight loss program is comprehensive and holistic that includes access to medication management, nutrition, exercise, and mental health support. We take a personalized approach based on the patient’s health history, lifestyle and appetite profile, and we offer the ability to track progress, hydration, movement, and sleep, as well 24/7 access to a care team through the Hims & Hers app.
See the full report here to find out more about how people are thinking about weight in America today and more details on 2025 predictions.
Survey Methodology
To capture sentiments about how weight shapes America, we conducted a nationally representative online study among 5,000 adults 18+. The survey was fielded in October 2024 and findings were analyzed by 60 demographic and psychographic criteria, including age, gender, race, and geography as well as various psychographic profiles, such as people who identified as having overweight or obesity, or those who were using GLP-1 medications.
In addition to the quantitative study, we moderated five, 45-minute Zoom interviews with weight loss experts, including Hims & Hers medical professionals and health and wellness influencers with diverse opinions on weight loss and wellness.