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Millions of Americans turn to Google daily for weight loss answers, and interest continues growing as national obesity rates have decreased for the first time in years. Between July 2024 and 2025, popularity for the Google search term “weight loss” increased by over 26 percent. However, some states are more interested than others in researching wellness goals. We'll delve into the Google search trends related to weight loss and reveal which states are most interested in these topics.
Which areas search for weight loss topics the most? To find out, we analyzed a 90-day window in Google Trends targeting four different search terms:
Weight loss
Workout
Diet
GLP-1
See if your state made the list of the highest search interest on Google for weight loss topics.
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1. Tennessee
2. Alabama
3. Kentucky
4. Louisiana
5. Mississippi
6. West Virginia
7. Arkansas
8. Missouri
9. Idaho
10. Arizona
The majority of the top 10 states also have the highest obesity rates in the nation, including Tennessee, Alabama, and Kentucky.
Western and Northeastern states, including Hawaii, New Jersey, and California, rank lowest.
Midwestern states are spread across the rankings, reflecting a more mixed regional picture regarding weight loss interest.
Find out which states have the most and least interest in each weight loss topic when searching for information on Google.
Highest Weight Loss Interest Score
Mississippi
Tennessee
West Virginia
Lowest Weight Loss Interest Score
Hawaii
Alaska
New Mexico
Highest Workout Interest Score
Texas
Arizona
Tennessee
Lowest Workout Interest Score
Maine
West Virginia
Oregon
Highest Diet Interest Score
Alabama
Kentucky, Mississippi, and Tennessee (tied)
Arkansas and Idaho (tied)
Lowest Diet Interest Score
New Jersey
Hawaii, New York, and Rhode Island (tied)
Delaware, Maryland, and Virginia (tied)
Highest GLP-1 Interest Score
Idaho
Wisconsin
Nebraska and West Virginia (tied)
Lowest GLP-1 Interest Score
New York
New Jersey
California
See where your state stands regarding online interest in weight loss.
1. Tennessee
2. Alabama
3. Kentucky
4. Louisiana
5. Mississippi
6. West Virginia
7. Arkansas
8. Missouri
9. Idaho
10. Arizona
11. South Carolina
12. North Carolina
13. Kansas, Ohio, and Utah (tied)
16. Wisconsin
17. Vermont
18. Colorado and Indiana (tied)
20. Minnesota and Nebraska (tied)
22. Iowa
23. Oklahoma
24. Montana, North Dakota, South Dakota, and Wyoming (tied)
28. Massachusetts, Michigan, and New Hampshire (tied)
31. Delaware and Georgia (tied)
33. Pennsylvania and Texas (tied)
35. Maryland
36. Washington
37. Connecticut, Maine, and Rhode Island (tied)
40. Oregon and Virginia (tied)
42. Florida
43. Illinois and Nevada (tied)
45. New York
46. Alaska
47. New Mexico
48. California
49. New Jersey
50. Hawaii
We calculated the cumulative interest in four search terms over 90 days in Google Trends to score the states. The data reflected May through July 2025 and focused on the following:
Weight loss
Workout
Diet
GLP-1
Google assigns an interest score from 0 to 100, 100 indicating peak popularity. We then tallied the total interest scores across all four categories to rank the states.
Researching weight loss strategies is a great first step in reaching your health goals. Here are three more actionable steps to level up your wellness routine.
Create a customized care plan: There’s no one-size-fits-all solution to losing weight. A professional healthcare provider can help you find the right treatment options based on your goals, habits, and health history. Consider scheduling a telehealth appointment for convenient access to quality care.
Workout at your own pace: Start any new workout routine at a reasonable level. Don’t overdo it; start with beginner exercises that inspire you to keep going, then increase intensity as you become stronger.
Incorporate healthy eating habits: Individualized nutrition advice can be a game-changer for your health goals. In addition to helping you lose weight, a long-term nutrition strategy can impact other health outcomes like improved cardiovascular health, gut microbiome, and sleep quality. Get inspired to eat better with this ultimate grocery list for weight loss.
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