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How Much Does Latisse Cost?

Kristin Hall

Reviewed by Kristin Hall, FNP

Written by Rachel Sacks

Published 07/11/2019

Updated 09/18/2023

If you want longer and fuller eyelashes — who doesn’t? —  you’ve probably tried every solution in the book (including more, shall we say, outside-the-box treatments). So, being the smart, savvy consumer you are, you’ve probably looked into eyelash growth serums.

Whether your lashes are long but thin, thick but short or you’re dealing with hypotrichosis (a disorder characterized by less than the normal amount of eyelashes), there’s only one treatment approved by the U.S. Food and Drug Administration (FDA): Latisse.

While this eye drop serum is proven effective, the price may give some people pause —  mainly from not knowing how much Latisse costs. Since it’s a prescription treatment, you’ll need to talk to a healthcare provider before you can purchase and use Latisse.

Ready for longer, fuller eyelashes but curious what the cost of Latisse is? Read on to learn more about this popular lash growth serum.

So how much does Latisse cost? Well, that depends on a few d factors.

A topical solution for thicker, longer and darker lashes, Latisse is available in two sizes: a 3-milliliter (mL) bottle and a 5-milliliter bottle.

The 3-milliliter bottle of Latisse is designed to provide enough liquid solution and sterile applicators for about one month of use. The larger 5-milliliter bottle has 140 sterile applicator brushes and is designed to last for roughly two months.

With each applicator being single-use only, Latisse is applied nightly to the base of your upper eyelashes (like applying eyeliner to your upper eyelid skin).

Latisse is also available as a generic medication (bimatoprost ophthalmic solution) that comes in a 1-milliliter or 3-milliliter bottle.

Depending on what size bottle you get and whether you get the brand name or the generic version, Latisse prices can range from $50 to $250.

How much is Latisse per bottle size?

  • The 3-milliliter Latisse bottle (a 30-day supply) averages around $110.

  • The 5-milliliter bottle of Latisse (a two-month supply) costs about $160.

The cost of Latisse may also vary depending on if your health insurance covers eyelash growth treatments and what your copay is. The pharmacy you buy your prescription from can also affect Latisse’s cost.

The 5-milliliter size is a better option if you prefer to have a longer-lasting supply of Latisse available at home, without having to order it as frequently.

Purchasing the larger bottle of Latisse also provides slightly better value, making it a good choice if you plan to use this medication long-term.

Maybe you’re a bit dissuaded by the Latisse price and are curious about what other lash serums or eyelash treatments cost.

When used long-term, Latisse is typically the most cost-effective way to grow longer, thicker and darker eyelashes.

Below, we’ve compared the pricing of Latisse to several other common treatments used to enhance eyelashes:

  • Lash extensions. Eyelash extensions promote eyelash growth, but they can create the appearance of longer, thicker eyelashes. They generally cost anywhere from $100 to $400, based on the salon you choose and your location, and usually last for six to eight weeks before you need to go back to the salon for maintenance. It typically costs $50 to $170 to get your eyelash extensions filled in, making this a fairly costly option.

  • False lashes. False eyelashes are a cheap and simple way to create the illusion of longer eyelashes, although you’ll need to apply them daily. Long-term use of false eyelashes can also lead to damage to your natural lashes, especially if you wear them every day. Depending on the brand, a set of false eyelashes can cost anywhere from $5 to $40. Generally, higher-priced false eyelashes look more realistic than the cheaper ones, although none have a completely natural appearance.

  • Lash Boost. This over-the-counter eyelash growth serum made by multi-level marketing company Rodan + Fields costs $155 per tube and is designed to last two to three months. However, there’s no scientific evidence that this product works, and it doesn’t contain the same FDA-approved, science-backed active ingredients as Latisse.

  • Other eyelash serums. Other eyelash serums, such as those sold on Amazon, range anywhere from $20 to hundreds of dollars. Like Lash Boost, these products aren’t approved by the FDA and typically don’t contain ingredients supported by scientific evidence.

Our Latisse versus Lash Boost and other growth serums guide goes into more detail on the differences between these products.

eyelash growth serum

longer, thicker, darker lashes. yes to that.

At an average cost of $110 a month, Latisse is a relatively affordable and effective option for lash growth.

Compared to other eyelash growth serums, not only has Latisse undergone the same safety testing other prescription medications have by the FDA, but this product is backed by scientific evidence that it works.

First used to treat glaucoma, bimatoprost — the active ingredient in Latisse belonging to a class of drugs called prostaglandin analog  — was found to stimulate lash growth.

Fun fact: Your eyelashes grow in a similar cycle to the hair on your head. Bimatoprost is thought to cause your eyelashes to spend more time in the growth phase of this growth cycle.

In clinical trials, researchers found that 79 percent of people who used Latisse experienced an increase in eyelash prominence after daily use for 20 weeks.

In a small 2010 scientific study, researchers treated participants using either normal saline or a solution containing bimatoprost. Eyelashes treated with the bimatoprost grew an average of 2 millimeters (mm) versus 1.1 millimeters for the saline gel.

Another small study from 2017 on the effects of Latisse found that 15 women experienced noticeable eyelash growth in less than two months of daily bimatoprost use.

Our Latisse FAQs guide includes results from several other studies, all of which found that regular use of Latisse is associated with increased eyelash length and thickness.

Of course, Latisse is just like any other prescription drug and runs the risk of causing side effects. Common side effects of Latisse include itching, dry eyes, redness, darkening of the eyelids and eye infection.

Curious about other eyelash growth treatments, tips and tricks? This guide on how to grow longer lashes provides all the information you’re looking for to achieve your lash goals.

eyelash growth serum

longer, thicker, darker lashes. yes to that.

Want longer lashes? Lucky for you, there’s a scientifically proven treatment out there if you suffer from short, thin eyelashes: Latisse. But how much does Latisse cost, and is it worth it?

  • Applied once a day to the lash line, Latisse is a liquid solution used to achieve darker and thicker lashes. The active ingredient, bimatoprost, has been proven to encourage eyelash growth.

  • Available in either 3-milliliter or 5-milliliter bottles, as well as a generic option, the cost of Latisse can range from $50 to $250. While the 3-milliliter bottle averages $110, the 5-milliliter bottle is around $160 but may be a better option if you’re using Latisse long-term.

  • Other eyelash treatments range in price, anywhere from $10 to hundreds of dollars. However, some (like eyelash extensions) require regular upkeep, while other serums aren’t tested by the FDA and don’t have studies to prove their effectiveness.

The Latisse price may make some people raise their eyebrows. But overall, it’s a relatively affordable option that’s not only safe but also proven to give you the results you want.

It’s best to consult your healthcare provider for a safe, effective treatment that improves your eyelash length and thickness without affecting your health. You can also browse other hair loss treatments for more eyelash growth treatments as well as other hair growth options.

4 Sources

Hims & Hers has strict sourcing guidelines to ensure our content is accurate and current. We rely on peer-reviewed studies, academic research institutions, and medical associations. We strive to use primary sources and refrain from using tertiary references.

  1. Latisse (bimatoprost ophthalmic) solution label. (n.d.). Retrieved from
  2. Huang, A.S., Meyer, J.J. Bimatoprost Ophthalmic Solution. [Updated 2022 Nov 14]. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2023 Jan-. Retrieved from
  3. Wester, S. T., Lee, W. W., & Shi, W. (2010). Eyelash growth from application of bimatoprost in gel suspension to the base of the eyelashes. Ophthalmology, 117(5), 1024–1031. Retrieved from
  4. Bitton, E., Courey, C., Giancola, P., Diaconu, V., Wise, J., & Wittich, W. (2017). Effects of LATISSE (bimatoprost 0.03 per cent topical solution) on the ocular surface. Clinical and Experimental Optometry, 100(6), 583-589. Retrieved from

This article is for informational purposes only and does not constitute medical advice. The information contained herein is not a substitute for and should never be relied upon for professional medical advice. Always talk to your doctor about the risks and benefits of any treatment. Learn more about our editorial standards here.

Kristin Hall, FNP

Kristin Hall is a board-certified Family Nurse Practitioner with decades of experience in clinical practice and leadership. 

She has an extensive background in Family Medicine as both a front-line healthcare provider and clinical leader through her work as a primary care provider, retail health clinician and as Principal Investigator with the NIH

Certified through the American Nurses Credentialing Center, she brings her expertise in Family Medicine into your home by helping people improve their health and actively participate in their own healthcare. 

Kristin is a St. Louis native and earned her master’s degree in Nursing from St. Louis University, and is also a member of the American Academy of Nurse Practitioners. You can find Kristin on LinkedIn for more information.

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