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How Much Does Latisse Cost? Latisse Price Breakdown

Kristin Hall, FNP

Reviewed by Kristin Hall, FNP

Written by Rachel Sacks

Published 07/11/2019

Updated 01/14/2025

If you want longer and fuller eyelashes — who doesn’t? — one treatment option stands out among the rest: Latisse®. Latisse is among the most popular science-backed eyelash growth serums out there. How much does Latisse cost, though? 

Latisse is the only eyelash growth treatment approved by the U.S. Food and Drug Administration (FDA). 

Substantial research confirms that Latisse effectively promotes longer, thicker eyelash growth. The active ingredient in Latisse, called bimatoprost, a prostaglandin analog, is believed to work by prolonging the growth phase of the eyelash follicle cycle and increasing the number of eyelash follicles in the growth phase at any given time. But how much is it going to set you back? 

Read on to explore the cost of Latisse and how to save cash on this lash growth serum.

A one-month supply of Latisse typically costs about $50 to $180. But the cost of Latisse varies depending on a number of factors, including:

  • Whether you get the generic form of Latisse

  • The pharmacy you use (and where you live)

  • Whether you get a 3 milliliter (mL) bottle or a 5 mL bottle

  • If you use a drug coupon or take advantage of a special offer

Since Latisse is a prescription treatment, it’s also important to factor in the cost of a consultation with a healthcare professional.

How Much Does Generic Latisse Cost?

Latisse is available in a generic form, known as  bimatoprost ophthalmic solution 0.03%. As with most medications, generic Latisse costs less than brand-name Latisse.

Generic Latisse can cost as little as $35 a month

Latisse Prices: One vs. Two-Month Supply  

The cost of Latisse also depends on the size of the bottle you get. Latisse is available in two sizes: a 3 mL bottle, which is a one month supply, and a 5 mL bottle, which should last you two months. 

How much is Latisse per bottle size?

  • The average cost of a 3 mL bottle of Latisse is around $135  

  • The average cost of a 5 mL bottle of Latisse is around $180.

The five-milliliter size is a better option if you prefer to have a longer-lasting supply of Latisse available at home, without having to order it as frequently.

Purchasing the larger bottle of Latisse is also a slightly better value, making it a good choice if you plan to use this medication long-term. Keep in mind that it may take up to 16 weeks to see full results, and maintaining those results requires ongoing use. 

Because eyelash growth serums are considered cosmetic treatments, health insurance plans typically won’t cover Latisse. However, it is possible that  in some special circumstances, an insurance company may provide coverage if it’s related to a specific medical condition and deemed necessary.

If you want longer, thicker lashes but you’re put off by the price tag, you have a few options. 

You can save on Latisse by:

  • Using an online pharmacy or subscription service 

  • Using the Allē rewards program from Allergan, the manufacturer of Latisse

  • Looking for Latisse coupons online

  • Buying multiple months’ supply at once

  • Opting for bimatoprost ophthalmic solution 0.03%(generic Latisse)

  • Googling “where to buy Latisse near me” to compare pharmacy prices in your area

If you are hesitant about the price of Latisse and wondering how other lash serums or treatments compare in cost, you might be interested in exploring your options. More on that in the next section.

Latisse is the only prescription FDA-approved lash growth medication. But it’s not your only option if you want fuller, thicker, darker eyelashes.

Let’s compare the pricing of Latisse to several other common treatments used to enhance eyelashes:

Lash Extensions

Eyelash extensions don’t actually promote eyelash growth, but they can create the appearance of longer, thicker eyelashes. Lash extensions can cost anywhere from $100 to $400 and last six to eight weeks.

Lash fills usually cost $50 to $200, making this a costly option to keep up with. Another drawback is that lash extensions can damage your natural lashes, making them look thinner.

False Lashes

False eyelashes are a cheap and simple way to create the illusion of longer eyelashes, although you’ll need to apply them daily. Long-term use of false eyelashes can also end up damaging your natural lashes, especially if you wear them every day.

Depending on the brand, a set of false eyelashes can cost anywhere from $5 to $40. Generally, higher-priced false eyelashes look more realistic than the cheaper ones, but it can still be hard to make them look natural.

Other Eyelash Growth Serums

Non-prescription eyelash serums — like Lash Boost®, RapidLash®, or ShowLash® — vary greatly in cost and quality. Some are as little as $20 a tube, while others are more expensive than Latisse. Unlike Latisse, these products aren’t approved by the FDA and lack clinical evidence proving their effectiveness..

If you’re considering a different eyelash serum, read our guide to Latisse versus Lash Boost and other growth serums. It goes into detail about the differences in cost, ingredients, and research on each alternative.

If you have the cash and want fuller, thicker lashes, Latisse might be worth the investment (in both money and time).

Unlike other eyelash growth serums, Latisse has strong scientific backing, with extensive studies proving its effectiveness. It also underwent rigorous safety testing before being approved by the FDA.

In clinical trials leading to FDA approval, 78 percent of study participants who used Latisse experienced an increase in eyelash prominence (as indicated by lash length, thickness, and darkness) after daily use for 16 weeks.

More specifically, at the end of 16 weeks, lashes were, on average, 106% fuller, 25% longer, and 18% darker. 

In a small 2010 double-blind, controlled study with 19 participants, subjects, applied a bimatoprost 0.03% gel to one eyelash line and a saline gel (control) to the other daily for 6 weeks. Eyelashes treated with bimatoprost grew an average of 2.0 mm, compared to 1.1 mm with saline, showing significant lash growth in just 6 weeks. Although some growth was noted in the control eyes, the bimatoprost treated lashes grew significantly more.  

Importantly, extensive research on bimatoprost confirms that Latisse is a generally safe medication when used as directed. (Since you’re putting it right by your eyes, you definitely don’t want to skimp on safety.)

After removing your makeup (and contact lenses, if you wear them) Using the included sterile applicator, apply the solution directly to your lash line, sort of like a liquid eyeliner, allowing it to touch the small hair follicles in that area.

There are disposable sterile applicators included in the Latisse pack — to avoid eye infections, don’t reuse the same applicator twice.

As with any prescription drug, Latisse may cause side effects. Common side effects of Latisse include:

  • Itching on the eyelid skin

  • Dry eyes

  • Eye redness

  • Darkening of the eyelids

  • Eyelid redness

When it comes to eyelash growth solutions, Latisse is the gold standard — it’s an FDA-approved, science-backed treatment available by prescription. 

How much does Latisse cost? Here’s the TL;DR on Latisse prices:

  • Latisse usually costs between $50 to $180 for a month’s supply — generic Latisse is more affordable.  The price depends on where you buy it, whether you use a subscription plan, and whether you use coupons or other special offers.

  • You also need to factor in the price of a consultation. Because Latisse is a prescription medication, you’ll need to see a healthcare professional to get a prescription before you buy it. 

  • Other eyelash treatments range in price. False lashes and lash extensions can be more expensive than Latisse. Other lash serums may be cheaper. However, unlike Latisse, these serums are not FDA-approved or clinically proven. 

If you’d like to get a Latisse prescription or look into other treatment plans, the first step is to connect with a healthcare professional. You can connect with a provider on the Hers platform to explore your options. Hers offers access to Latisse online for those who qualify.

3 Sources

  1. Latisse (bimatoprost ophthalmic) solution label. (n.d.). Accessdata.fda.gov. https://www.accessdata.fda.gov/drugsatfda_docs/label/2012/022369s005lbl.pdf
  2. Huang AS, et al. (2022). Bimatoprost ophthalmic solution. https://www.ncbi.nlm.nih.gov/books/NBK576421/
  3. Wester S, et al. (2010). Eyelash growth from application of bimatoprost in gel suspension to the base of the eyelashes. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2864326/
Editorial Standards

Hims & Hers has strict sourcing guidelines to ensure our content is accurate and current. We rely on peer-reviewed studies, academic research institutions, and medical associations. We strive to use primary sources and refrain from using tertiary references. See a mistake? Let us know at [email protected]!

This article is for informational purposes only and does not constitute medical advice. The information contained herein is not a substitute for and should never be relied upon for professional medical advice. Always talk to your doctor about the risks and benefits of any treatment. Learn more about our editorial standards here.

Kristin Hall, FNP

Kristin Hall is a board-certified Family Nurse Practitioner with decades of experience in clinical practice and leadership. 

She has an extensive background in Family Medicine as both a front-line healthcare provider and clinical leader through her work as a primary care provider, retail health clinician and as Principal Investigator with the NIH

Certified through the American Nurses Credentialing Center, she brings her expertise in Family Medicine into your home by helping people improve their health and actively participate in their own healthcare. 

Kristin is a St. Louis native and earned her master’s degree in Nursing from St. Louis University, and is also a member of the American Academy of Nurse Practitioners. You can find Kristin on LinkedIn for more information.

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